Move
Scaling
Brands
Players
Pink Gellac
Ecostyle
BlueBrixx
Bitterliebe
Victoria
X2O
Pokawa
Skins
Karafun
To last

Private equity for consumer brands. Built for growth. Proven in execution.

1.1
BN+

Capital raised

25
+

Years of experience
in building brands

50
‍+

Investments
made

We partner with bold teams and help them turn com­panies into iconic brands

Neder­landse Obesitas Kliniek

Helping consumer regain control over their health and wellbeing

Karafun

Turning gatherings into unforgettable sing-along moments

X2O

Turning functional spaces into places people truly enjoy

Players

Bringing sports enthusiasts together through the joy of padel & five-a-side football

Prime Care Clinics

Reframing aesthetic treatments as a safe form of modern self care

Skins

Transforming how consumers discover, experience and fall in love with scent

Bitterliebe

Helping consumers feel better from within through simple, natural digestive support

Comfora

Enabling people to age in place in dignity from the comfort of their homes

House of Discs

Supporting enthusiasts in enjoying and improving their game of discus throwing

BlueBrixx

Helping builders of all ages bring imagination to life

Pink Gellac

Offering consumers the option to create salon quality nails at home

Ecostyle

Guiding gardeners to eco-friendly care as the choice for any garden

SoLow

Turning small purchases into everyday convenience and little moments of joy

Pokawa

Turning healthy, made to order food into everyday habits for modern eaters

L'Atelier d'Amaya

Helping consumer celebrate life’s moments through personal jewellery

Kamera Express

Ensuring creators can capture moments exactly the way they imagine

Petrol Industries

Making quality men’s fashion accessible through clothing created to be worn

Victoria

Helping consumers discover jewelry in an intimate, social way

Tomor­row’s Leading Brands, Built Today.

Together, we shape markets, define categories, and create experiences and products people love, trust, and champion.

Our
Vision

Together we build the brands that will lead tomorrow.

Investment
focus

We go all in on consumer brands that have the potential to lead their category.

Growth
strategy

Our 5Cs growth framework is a hands-on model to help scale iconic brands.