Vendis Capital supports the growth of ferm LIVING
Brussels/Copenhagen, 1 February 2016 – Today Trine Andersen and Vendis Capital announced that they have concluded a partnership to support the further growth of ferm LIVING, a leading Danish brand of design home furnishings.
ferm LIVING was founded 10 years ago as a small wallpaper business by Trine Andersen, a talented graphic designer. Since then, the company has evolved into a leading Danish brand of design accessories and furniture for every room in your home. The range includes furniture, textiles, decorative objects, wallpaper, designs for the kitchen, bathroom and office as well as a large collection for kids. Products are sold in specialist design stores all over Europe and distributed via ferm LIVING’s own sales force or through agents. ferm LIVING favours “honest” materials that have been used by craftsmen for millennia and prefers sustainable and organic alternatives where feasible.
Founder Trine Andersen believes she has found in Vendis the right partner to assist her bringing the company to the next stage of development: “The partnership with Vendis is an important step for ferm LIVING”, says Trine. “I could use a partner to help me with the challenges that a fast growing company typically faces. Vendis does not only have experience with supporting growth, they also have a deep understanding of consumer brands, and they have a very international approach. These are important assets for me to support the further international development that ferm LIVING wants to do. Bringing aboard a knowledgeable partner also allows me to focus on what I am truly passionate about: creating beautiful and functional design objects”.
“We are truly impressed by the way ferm LIVING has managed to develop over the past few years”, Michiel Deturck, Partner with Vendis adds. “In less than ten years, ferm LIVING has grown from a small home-based business into a company with a broad and balanced portfolio of successful design products. ferm LIVING is already present in several key European markets, but still has substantial growth potential. We look forward to contribute to the future development of the company and to work with Trine and her great team.”
The participation in ferm LIVING is already the 11th investment in a European consumer company by the Vendis Capital team, which started end 2009. After successfully investing its first fund, the team launched its second fund in 2015. ferm LIVING is the second investment in the new fund.