Vendis Capital invests in Alexandre de Paris

Paris, 11 March 2013 – The Bailly Group, historical partner of Monsieur Alexandre, the iconic hairdresser to the stars and high society, creator of haute coiffure and founder of the world-famous brand Alexandre de Paris, has just acquired the brand, which the group operated for over 40 years for hair accessories and ornaments.

A member of the Vendôme committee, the Bailly Group was until now the exclusive licensee of the brand. The Group embodies the heritage of a unique French craftsmanship in luxury hair accessories and is distributed throughout the world in more than 20 countries and over 100 stores. Alexandre de Paris has its own stores in Paris, London and Hong Kong, while in the rest of Europe, Asia (Japan, China, Taiwan), Russia and South America (Brazil) the distribution takes place via a network of distributors. This growing international success is notably due to products that continue to be entirely handmade and which are recognised for their great technical and aesthetic qualities, thanks to a creative team headed by Fabienne Bailly.

On this occasion, the group partners with the private equity fund, Vendis Capital, specialised in the distribution sector and consumer brands. Vendis contributed the funds necessary for this acquisition and took a participation in the company in order to accelerate its development, particularly in emerging countries.

Sébastien Bailly, founder and CEO of the Bailly Group, stated: “It is a fundamental step that has been taken today for the Bailly Group. Not only are we becoming the full owner of our brand, but we are entering into a partnership with Vendis, a professional investor that has already proven its added value. I therefore enthusiastically welcome them in order to accelerate our growth by further deploying our store model. “

“Fabienne and Sébastien Bailly have been able to successfully transform the company from a simple factory for the production of high-quality accessories into a veritable brand offering luxury in hair accessories.” explains Cedric Olbrechts, Partner of Vendis Capital Management.

Jean Cailliau, Paris-based Advisor of Vendis Capital Management, adds: “For us, the Bailly Group and Alexandre de Paris are shining examples of quality and creativity Made in France, which will continue to demonstrate rapid growth in a new sector of luxury products.”

This investment is the sixth investment of Vendis Capital and the fund’s first investment in France, where its management company opened a representative office in 2012.<