Vendis-backed NOPPIES welcomes the German Alvi brand in its portfolio

Utrecht (NL), 7 February 2018 – NOPPIES, the leading specialised maternity wear and baby fashion brand, has acquired Alvi, the leading premium baby sleeping products company in Germany.

NOPPIES, which was acquired by Vendis Capital in May 2016, develops and markets specialised maternity wear and baby clothing under the NOPPIES, Queen Mum, IMPS&ELFS and Supermom brands. All this to build and support the strategy of providing confidence and joy for mums and mums-to-be.

With the acquisition of Alvi, NOPPIES adds the market leading baby sleeping products brand in Germany to its portfolio. Alvi is a heritage brand and offers a full assortment in the baby sleeping segment, including sleeping bags, bedding and textiles.  The Alvi company is the first German acquisition in Vendis’ current investment fund.

Anne-Gien Haan, CEO of NOPPIES: “Alvi is a strong heritage brand known for its high-quality baby sleeping products, and as a result has a market leading position in its segment in the German market. We are very pleased to combine our forces and are confident that our businesses will be mutually reinforcing and therefore can achieve accelerated growth together. Combined, we can invest more in our brands, benefit from mutually reinforcing assortments and a best in class multi-channel offering throughout Europe and beyond.”

This transaction once more confirms the buy-and-build strategy that has been identified by NOPPIES as one of its growth pillars.