Fons Cohen, founder and CEO of IMPS&ELFS: “Joining forces with NOPPIES is a major step forward. NOPPIES has a strong position in the market for maternity and children’s wear with the brands NOPPIES and SUPERMOM. We are confident that IMPS&ELFS will benefit from the economies of scale NOPPIES offers in the field of multi-channel sales, sourcing, procurement and operational processes.”

This transaction confirms the buy-and-build strategy that has been identified by NOPPIES as one of its growth pillars.