Utrecht (NL), 13 April 2017 – Vendis Capital, the private equity fund specialized in the consumer brands sector, invests in Fatboy the Original, a leading design brand, marketing iconic products around the globe.
Fatboy, headquartered in Den Bosch (the Netherlands), develops and markets iconic products such as its signature bean bag, an innovative lighting range and the recently launched Lamzac. Fatboy was founded in 2002 by Alex Bergman, who quickly saw the potential of the innovative bean bag supported by a strong brand. Continuous growth is driven by Fatboy’s successful innovations, unrivalled brand positioning and impressive go-to market platform.
Vendis Capital teams up with management and Richard den Hollander, who will be appointed as CEO, to continue the development of the company. Richard brings significant experience from his past roles at United Biscuits, Pepsico & Tristar and will lead Fatboy in its next growth phase.
Alex Bergman, founder and current CEO of Fatboy, is proud of the successes he has booked in building the Fatboy brand. Alex believes that Vendis Capital is the right partner for Fatboy to secure the continuity of the brand’s success: “We believe in the qualities Vendis Capital will add to Fatboy’s development, supported by their familiarity with the consumer brands industry. Vendis Capital brings a reputation of adding value in companies’ organizations, and we believe they are well underway by involving Richard.”
Alex will continue his contribution to Fatboy’s success, driving the company’s creative process.
Vendis Capital partner Vincent Braams: “Fatboy fits Vendis’ investment criteria very well; it presents a leading brand offering iconic products through a strong go-to market platform, well positioned for further growth. We are excited about partnering up with Fatboy and are confident to grasp the available growth potential together.”
The participation in Fatboy represents the fifth investment in Vendis Capital II, the €180 million fund that was launched in 2015.