Brussels, 19 June 2019 – Vendis Capital, the private equity fund specialized in consumer brands, joins forces with Laure and Amaya de Gorostarzu, co-founders of the jewellery brand L’Atelier d’Amaya.
Bordeaux-based L’Atelier d’Amaya designs and markets an extensive range of silver and golden jewellery, combining timeless products with trendy creations and allowing customers to customize their jewels.
Founded in 2007 by mother-daughter duo (respectively Laure and Amaya), L’Atelier d’Amaya opened its first store in Bordeaux in 2009. Driven by the quality of its products and the constant focus on customer satisfaction, the brand has gained strong traction and builds a privileged relationship with its customers who identify themselves with the values of authenticity, simplicity and proximity, conveyed by the brand.
L’Atelier d’Amaya has become a truly omnichannel brand, going to market through a network of 8 stores in France, as well as online through its own website and its presence on social media, establishing a direct relationship with its customers and a strong attachment to the brand.
After years of strong growth, Amaya and Laure were keen to team up with Vendis Capital in order to accelerate the development of L’Atelier d’Amaya and to ensure the active support of a seasoned investor with a deep understanding of building consumer brands.
Amaya de Gorostarzu, co-founder: “We are very happy to welcome Vendis Capital. By combining our strengths, we will have the necessary resources to achieve our ambitions and have full confidence in our ability to expand swiftly in France and internationally to fully realize the growth potential of L’Atelier d’Amaya.”
Laure de Gorostarzu, co-founder, adds: “Thanks to the work of our team, we have built a strong track record of success in recent years and we are convinced that the partnership with Vendis Capital will allow us to tackle the future challenges and developments.”
Mathieu de Medeiros, partner at Vendis Capital concludes: “We admire the way Amaya and Laure have succeeded in building a brand that perfectly resonates with the expectations of the modern customer in just a few years time. We are convinced of the power of the omnichannel strategy and look forward to this partnership with Laure, Amaya and their team and to contribute to the future development of this unique company. “